consumer insights, market research, naming, positioning strategy, logo identity, tagline, brand story, packaging, website, trade show exhibit
approach
created an appeal for both casual bird watchers and expert birding enthusiasts to purchase bugs as bird feed, despite the ick factor. We accomplished this by crafting clear environmental messaging and engaging packaging that showcases insects as beautiful necessities for the healthy survival of bird species.
success story
the brand gained entry into the #1 bird feed supply store, Wild Birds Unlimited® along with other major garden and supply retailers.
