natural + nontoxic household and pet cleaning products
assignment
consumer insights, market research, naming, positioning strategy, logo identity, tagline, brand story, packaging (for over 75+ skus), website, trade show exhibit, and digital marketing management
approach
repositioned an existing pet cleaning product line to captivate and connect with eco-friendly, multi-tasking parents who want to provide the very best for their two-legged and four-legged loved ones.
success story
the rebranding led to Whole Foods®, Sprouts®, Kroger®, Target®.com and other retailers carrying the brand. The brand continues to see strong growth with the launch of new line extensions.
