mobile accessories (cases, chargers and headphones)
assignment
consumer insights, market research, positioning strategy, logo identity, tagline, brand story, product id, packaging, website, retail and office environment, trade show exhibit, and social marketing management
approach
by conducting “A Day in the Life” study with various consumer segments throughout their day, we uncovered what matters most to the mobile tech consumers. We created various product ID, packaging and messaging that captured, connected and converted their audience into consumers.
success story
increased sales by 2150% within four years. Became a top-selling brand in AT&T®, T-Mobile® and Verizon® Stores nationwide with global sales in LATAM, Europe and Asia.
